CLEVER T-SHIRTS, CLEVER COMPANIES
Ever thought a fun T-shirt can promote your brand? Well, companies always try to think of creative ways to market themselves, and using products to do the promotion for them is a simple yet phenomenally effective method. Yes, it may seem surprising that something as simple as a piece of clothing can make your business soar but creativity can do wonders as it has been proved time and again. A T-shirt with a message, logo or an amusing tagline can certainly be a conversation starter and isn’t that exactly what any marketing team aims for; to get as many people talking about them as possible?
A T-shirt is a great advertising strategy for numerous reasons. It is hassle-free and easy to use. Unlike other products that either require a certain amount of skill set to use or can only be displayed casually, a T-shirt has an air of both giving and receiving, which is why a lot of HR teams at companies hand out T-shirts to their employees. They act as a reward to the wearer as well as a publicity tool for the business. They are direct, mobile advertisements that take your brand to more places than you could have imagined. With all the employees of a brand owning the same product that they will use, it builds unimaginable bridges and connections through the discussions that a clever T-shirt can potentially start. This makes the audience wider than the target the company may have had in mind while manufacturing the products. Branded clothing almost always works as a wonderful conversation starter. The T-shirts not only spread awareness about the brand but also attract a lot of interested people who can contribute greatly to your company. This approach is not only immensely successful but is also cost effective. So, T-shirts indisputably work to the advantage of the company in ways more than one.
However, just realising the power of a T-shirt in advertising your brand will only get you halfway there. Creativity plays a major role in ensuring that your employees use the product with pride as well as talk to others about the same. This has been well used by various HR teams through innovative quotes and graphics on their T-shirt designs. A reference to popular culture on branded tees is a trend that is catching on fast. With many companies skilfully using allusions to Game of Thrones T-Shirts, F.R.I.E.N.D.S, Batman, Iron Man, Superman and other celebrated on-screen creations, their T-shirts not only efficiently get their message across but they are also seen as cool merchandise that fortunately diffuse the seriousness of certain situations and bring like-minded people together.
T-shirts are thus not only ingenious promotion tools but are also witty products that make a statement. HR groups are now abundantly using this technique to reach a large audience successfully. So, the next time you spot a person wearing a branded tee with a smart design, do talk to the person about their company for you never know what you may find there!
Neha Rajan – A Media Studies professional, working with popular Merchandise Brand – We The Chic. She has a passion for writing on just about anything. Books and her dog Leo are her best companions. She loves the natural world and her affection for animals led her to veganism. A pacifist, lover of mysticism with absolute faith in the Universe, she hopes to conquer her own little world with words, dreams and compassion.