SEO is an abbreviation of Search Engine Optimization. It is a process which influences the online presence of your website or webpage. As of 2019, SEO is a major branch of digital marketing, and you will have no problem finding services relating to Search Engine Optimization in Dubai.
- Has your content been indexed in Google?: One way to do this is to use site:command. In the first category insert your website’s URL, and in the second, insert the fragment to be searched. Do not put a space between these two categories. Remember to utilize this function as much as possible. Analyze multiple pages to ensure indexing of your content by Google. If your content has not been indexed there are a few reasons to why this has happened. Firstly, Google has still not rendered your content. Secondly, Google might have faced timeouts while rendering your content. Thirdly, old JS files are still being requested by Google. Lastly, Google might not fetch some resources while rendering if they consider them non-contributive to the necessary page content.
- Confirm that Google can discover your internal links: To discover the URLs on your website, Google requires proper href links. Google won’t notice your URLs, if your links are added to the DOM only when somebody clicks on a button. If you wish to run a check via Googlebot, make sure your site has appropriate <a href> links. Sometimes, Googlebot can’t access the second and following pages, and thus your mobile sites suffer if Google enables mobile-first indexing for these sites. Therefore, use Chrome 41 to confirm that Google can find your internal links and your site’s menu links.
- Confirm if Google can discover content hidden under tabs: This is a common problem where Google can’t find content hidden under tabs such as descriptions, related products, etc. Utilize Chrome 41, click on any product’s details, and proceed to Chrome Developers Tools, then click on Network. Confirm if the disable cache option is ticked. After refreshing the page, search for a product description in the Elements section. Hence, it is now confirmed that Google can see your product description.
Wrap up the process: After going through the above steps, wrap up your audit by scanning other elements of your website.