The Era of Digital Marketing
Are you familiar with the word ‘techonomy’? If you are not that means you are still not part of the technology revolution that has overtaken everything including our economy.
‘Techonomy’ is the short form of an economic system which is ruled by the emperor technology. How this change took place over a decade? This would be the question everyone ask each other these days. The change is the out product of our ‘addiction’- oops, it is such a wrong word-our affection towards the technologies which we use for our day to day life. From there it got transferred to all other spheres of our life.
Coming back to the techonomy, the majority of consumers- basically we- these days depend on the digital world or more specifically, the search engines for anything and everything they need. From our necessary needs of our luxury needs, we go to these guys. In another word, search engines are our encyclopedias which have the information about the entire world, and even about our neighbor next door.
Marketers or advertisers these days are also very avant-garde that they have understood the potentiality or scope of digital marketing. And the industry is now a ‘hot cake’. So diverting the potential consumers into certain websites or products is the best way of online marketing. Though it is not rocket science but definitely takes some skills to assemble the right things in the correct place so that people notices one among the million. Digital marketing started growing slowly since then and is now in such position that it got the decision making ability.
As we all know the growth of any industry depends upon healthy competition exist in the market. Digital marketing industry also flourished with some game changers. Widely known as digital marketing agency, these firms or groups can be termed as internet psychologists who understand our minds and understand our nature of interest even before we do.
The conventional marketing strategies are becoming ‘endangered species’ as their reach goes down every day. We, the consumers are the children of this digital era where the marketer decides our moves with the aid of their digital marketing agencies. And it is obvious that our present economy stats are the result of the technology boom which undoubtedly makes it a ‘techonomy’.
There might be positive and negative sides to it, but we cannot neglect its omnipresence in our lives.