6 E-commerce Growth Strategies To Inspire New Entrepreneurs

There are nearly 24 million e-commerce sites across the globe, according to the statistics. It is normal to feel intimidated by the overwhelming number of competitors in your niche if you are an e-commerce startup owner. A crowded field is also an indication of the existing demand. Making e-commerce a lucrative segment to be in is what you need to keep in mind.

You need not have to beat the e-commerce giants like Amazon, Wal-Mart, or eBay to taste entrepreneurial success is the good news here. You can scale your online store and make you stand out among the other online merchants is by finding a void in the market and carving your niche according to the target audience.

To gain a winning edge over your competition, here is what you should be doing.

1. Increase E-commerce Search Usability

What are the customers searching for? Does your e-commerce platform record or analyze this? You are probably having effective navigation and search capability if your online store system is able to track this.

For these two main groups of potential customers, you need to organize your web store:

• Visitors who are likely to buy

• Visitors who will only surf.

Customers want to find the right information as quickly as possible, especially for the ones who know exactly what they are in search of. If the users are not able to find what they are in search of, they will buy it from another store while designing a high-performing search experience.

Potential customers who wish to browse through the online store and compare items are the second category. They will move into the product categories and pages as they will use navigation menus. In intuitive, easy-to-use sections, you should be organizing the menu bars and the categories.

You can improve the search usability in the following fields in order to boost the conversions in an e-commerce store:

• Search field design and behavior;

• Search scope selection;

• How autocomplete should be designed;

• Results features and layout;

• Sorting and filtering of the search results on the SERP page.

2. Use of high-quality photographs and great product descriptions

To allure, the attention of the potential customers, include beautiful product images and photos. Customers cannot touch the product and are making their buying decisions entirely dependent on product imagery and feedback outside the physical world.

It will help users find the desired product in one click and get a better idea of what you have on offer to show good viewable thumbnails in the search results pages.

You can create a comprehensive list of features and benefits along with describing the product. How this product would help them and improve their lifestyle is what your target customers will want to know all about the potential purchase.

When you write the product descriptions, you need to consider these tips:

• Creating proper subheadings.

• To attract attention, use bullet points.

• Use larger font sizes to improve readability.

• Use of video and real photos to your product.

• To make the copy more readable, pay attention to white spaces through the content.

For optimal results, website design and content creation should work. Enjoy higher conversion rates right away and make copy part of your entire UX experience.

3. Personalize your Home Page

The technique that records what the customers viewed or visit on their last session on your website, making new buying suggestions on every following visit based on the earlier experiences in the store, is what personalization is considered to be. Based on the previous behavior such as previous purchases or based on the real-time data such as a location or time is what this is.

4. Focus on Consistent and Unique Content

What is the reason here? As content marketing is one of the highly effective marketing strategies that you can apply to this day. Consumers are trying to avoid ads in several ways in the world of advertising that is constantly changing. You can offer more value to your customers with a content strategy implemented the right way in your e-commerce business.

You first need to understand your customers and how your product will help them and resolve their issues in order to do this. Focusing on your content production around the issues of your customers and what value you can provide them is the main thing.

The following are the tips for great-looking content:

• Lists – From within the paragraphs, they are more readable.

• Relate to your reader’s issues by advising headlines with “How to” text.

• Topical posts –To something trendy and popular, which are relevant here.

• Measure how well different types of content work to generate the most traffic to your online store and which of them led to the most sales as you do tests with the headlines.

5. Improvising on Your Social Media Strategy

With your content strategy, the social media strategy your marketing teams are preparing should be connected. The content creation for your e-commerce website should be shared and published on social media since it guarantees you a larger audience and boosts visibility.

You need not underestimate Twitter and Facebook as more than 75% of all the internet users are also there, although visual social networks like Instagram, Pinterest, and Snapchat are usually best for online shops selling products.

Here is a basic list of general guidelines as you can check to see if your content follows in order to create the best customer experience for your client as there is no one-size-fits-all solution:

• Post consistently and daily.

• To ensure that your posts are on track, consider an automated tool.

• Even on Twitter, as you are posting, always make use of the images.

• Never spam.

• Engage with your customers and do not use social media only for promotions.

• Track your audience’s engagement with the use of analytics.

Before picking the right one for your business, you test multiple social media marketing strategies.

To come with a well-tailored social media campaign, check a few of the benefits that come in:

• Getting all the details on your customer’s behavior online allowing to create targeted ads.

• Creating robust relationships with people: To answer the needs of the buyers and to offer a better user experience with the daily communication with your customers helps any business.

• Converting people to brand ambassadors with unique and high-quality posts on social media expand band awareness.

• Better customer support – For customer support, over 67% of consumers use social media platforms. They can get viral if your business answers are timely and really help your customers.

• Cost-efficiency –The fastest and cheapest way to connect with your customers is the social media.

• Higher conversion rates – Social networks influenced 74% of shoppers for their purchasing decisions in 2019.

6. Build Email Lists

You are missing out on huge sales if your online business is not using email marketing as a communication channel. Give something in exchange for an email address like a discount code or even a small present, and also, you can use the sign-up forms for this.

At the end of your blog posts and buying guides, include the sign-up fields. The visitors will be happy to keep in touch and get information about discounts, news, and promotions and will leave their email if they enjoyed the content you offered them. Also, include options where the customer will be able to join your mailing list as a part of the checkout process, which is something you should follow.

You can use the emails to the following with an email list that can never be “full” or ready as soon as your first customers start to opt-in for the newsletter:

• Promotion of new or upcoming products.

• Offering discounts or promotions.

• Send helpful blog posts and relevant.

• Ask for feedback.

• Creation of discount codes and special newsletter-only campaigns.

To Conclude

To reach more customers online, the digital strategies for e-commerce stores that we listed are small parts of the opportunities your business can use. Being developed into working sales, every point of this article shows the idea that can be developed.

Give us feedback on what works well for your business and what you need to improve as you analyze your webpage to test some of the patterns we have outlined.

Author Bio:

Jignesh Vaghasiya is the CEO at Universal Stream Solution. Universal Stream Solution is a mobile app development company in Atlanta. That helps startups to enterprise companies in mobile & web technology.

Author Mail-id: jigs@universalstreamsolution.com