A Guide to Start – Off page SEO
Off page SEO (14 points guide to Ranking on SERP)
Search engine optimization(SEO) is the process of making your website or brand visible on search engine result page(SERP) and improving your ranking at the top. This includes improving the quality and quantity of website content to gain traffic which is unpaid and known as natural ranking or organic ranking. Whereas paid traffic includes pay per click to increase the traffic which is also known as Inorganic traffic.
SEO can be divided into main parts:
1- On page optimization.
2- Off page optimization.
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What is On-page SEO?
On-page SEO is the process of optimization that is done on your website pages, It includes many processes like title optimization, description of web pages, Heading optimization, load time optimization and website security. This all practises are done on website head and body with technical parts too. Hence is known as On-page SEO.
What is OFF-PAGE SEO?
Off page on the other hand, when we promote our website on different other websites and platforms to improve our SERP ranking then it is known as Off-page SEO. Off-page mainly focus on working outside of a website that improves the ranking
Off page SEO works like whenever our content or keyword or link are crawled by search engine crawlers on a good reputable website then it builds reputation, relevancy, trustworthiness, and authority. This includes posting good quality content which engages users and search engines treat this signal as a positive sign.
People always share their experiences if they like something, for example, If they like food from a restaurant they will surely share it and that is word-of-mouth referral. The same goes for off-page techniques.
Off page SEO refers to link-building through which we get backlink that redirects a user and crawler to good quality content and improves our ranking.
Link building is the process of making a hyperlink on another website that redirects a user to our website. This is used by crawlers also to scan or crawl the website pages.
14 off-page techniques to follow-
Here are some of the techniques that we follow in off page to increase our ranking and visibility:
1 Link Building-
Link building is the first process in Off page SEO and the most trusted and integral part of off page. Building a link from a high authority website helps you in making a “vote of trust” for search engine crawlers as it considers the content relevance.
Our primary focus must be on building good quality links over quantity links. We must consider some points in building the links they are: authority, unique domain and relevant websites.
Part of link building must include a competitive link building strategy too that explains the link earning of competitors from high authority domain and covering those link building gaps can be an advantage over it.
There are many ways through which we create link they are:
Guest posting
Article submission
Social media promotion
Video submission
2 Creating and sharing quality content
Engaging content is always the king of search engine optimization. If you are sharing quality content that engages users and satisfies their needs then it is considered as a positive signal for crawlers. Content can consist of both on the website and outside of a website that we share on other platforms and websites.
Content marketing includes sharing of blog posts, images, videos, and research on some topic that is readable, engaging and shareable. Content marketing signal which plays an important role in getting traffic and ranking are
Blog post
Infographics
Unique research
3 Branding-
Building a brand for a long term purpose in SEO is always when google takes it as a signal and ranks you on the basis of brand value. More people know you by the name and search you on search engines, this means that you are being recognized by people and increased popularity.
Branding always helps search engines and users know about your credibility and trustworthiness. Building a brand takes time and during that time if you satisfy the user then surely you will earn natural links and brand name.
4 Social media presence-
Branding is done through many processes and making your brand presence through social media is one such top activity that engages users to discover your brand.
However social media sharing is not a direct ranking factor but people use social media platforms daily for their queries and answers. So these platforms are considered as customer centric platforms which provides services, social presence and communication effectively with customers and users.
5 Local SEO(Google my business and citation)
Local SEO consists of two important processes off page that is Google my business and citation.
So if we want to focus on the local area and location we always focus on Google my business for our online presence on SERP. GMB is something that we do out of our website and make our presence locally.
Almost 46% of people search locally on search engines and 4 to 5 users are always satisfied with the information provided. When we are not visible on GMB it’s our competitors who are leading the top rank.
GMB includes proper updation of your keyword and business category, a good description about your business, Images, product and offers.
Review at google my business helps you get trust from users as well as search engines.
Citation- Citation is mentioning the Name of your business, Address and phone number (i.e, NAP) online that refer to our business. This can be considered as business listings.
6 Press release(PR)-
Press release is now considered as one of the powerful processes in off-page SEO as it has more authority of earning links. Press release is an influential technique to promote your business and brand awareness. It increases our brand value with the right audience to target. Some of the press release website are:
PR Newswire | News Releases
Newswire | Press Release | Newsroom
PR.com | Press Releases
openPR.com
NewsVoir
7 Forum discussion-
Forum discussions are important to engage with your audience and analyze the needs they want and satisfy them with communication and conversation. By providing them valuable suggestions and advice related to your brand and business. Some of the forum discussion websites are:
www.flickr.com
www.addthis.com
www.bbpress.org
8 Guest Posting-
Guest posting is defined as writing posts or informative content about a topic for another website and increasing traffic through those posts which brings them to our website through backlinks. It is one of the most contributing factors in off page SEO which when used with a good quality content helps you rank your website with ease.
9 Social bookmarking-
Social bookmarking are the ways in which you save the post or content which you want to visit again later it can include any images, videos, or post. When you bookmark any page it is also intended to raise traffic through those saved posts which helps your website visibility. Some of the social bookmarking sites are:
www.reddit.com
www.tumblr.com
Slashdot.org
Plurk.com
Instapaper.com
Folkd.com
10 Influencer marketing-
Influencer marketing is the new way of promoting the business and brand through influencers in your industry who have a lot of followers. This builds your brand, increases your visibility and also reaches the new and target audience.
Social media channels are a new way of discovering new products and brands, and influencers can place you ahead in getting those results in ranking.
11 Image and infographic submission-
Images and infographics are the new way of promoting your content and sharing knowledge about your business and brand. As images and infographics are attractive to users and deliver more than a post which is more readable and understandable to users. Providing the website link and title with the images and infographic provides you with a backlink but also shareable quality content.
https://www.mediafire.com/
https://in.pinterest.com/
https://instagram.com/
http://www.reddit.com/r/Infographics
http://visual.ly/
12 Video submission-
Videos are now the most influential part of branding your business and creating quality content that users engage mostly with. About more than 2 billion users are active on youtube only and approximately 122 million daily users watch videos. With a proper category and niche, with a good title and description, you can always reach your target audience.
https://www.youtube.com/
https://vimeo.com/
https://www.dailymotion.com/in
https://vine.co/
https://www.metacafe.com/
13 Podcast-
Podcasts are getting popular nowadays which are in the form of audio and are listened to all across the world. Gaining new audiences through podcasts, sharing your experiences, the hard work you have done, and motivating thoughts that everyone wants to listen to which helps you in visibility on search engines.
14 Reviews-
Reviews about your business and brand are important keys for reputation building. As more than 80% of people always check reviews before making a purchase. Reviews about a product or business are considered as a signal for search engines are important off-page techniques used these days. Collecting reviews and building a trust among users ranks your page higher on the SERP.
Conclusion
As discussed above these are all the techniques which we can use in our off page SEO optimization but considering it as only link building is not what I recommend. We cannot ignore off page but we have to optimize good quality content so that we earn natural links and rank higher on SERP.
Hope this gives you some extent of clarity on Off-page SEO. Follow us for more at Crazyonweb- Digital marketing course, Indore