A Quick Guide on How to Boost Business on Instagram
Have you ever thought about promoting your business on Instagram? Do you want to know how to boost business on Instagram? Is it hard for you to understand the circle of social networking for successful business promotion?
Well, no matter whether you are running a small business or a medium one, it cannot achieve high success until and unless you do not reach out to potential customers. And this can only be made possible by showcasing your brand on social media platforms. Through social media channels, you can successfully communicate with masses of the audience in less time.
And when we talk about the most popular social media platform, we always have the name of Instagram on our top list. More than 500 million people are active on Instagram every month, making it the second-biggest platform after Facebook. Instagram offers your business a hip and trendy approach to communicating with prospective customers. This is how you can better grow your brand awareness.
But to boost your business on Instagram, you need to follow a few strategies and tactics. Just capturing a picture of your product and sharing it on your Instagram profile is not enough. You have to make yourself stand-out to grab the attention of 600 million users on Instagram.
Let’s discuss a few essential and straightforward tips that you need to follow to boost your business on Instagram.
Write Up A Killer Bio
When a customer visits your business profile, they will notice how you are representing your brand. And this representation is visible in the profile bio. Your bio needs to be attractive and killer enough to leave a lasting impression on someone in the first look.
Hence, it is your profile bio-based on which a visitor will decide that whether they should scroll your profile more or not. An attractive Instagram bio has to be:
- A bit explaining everything about your brand and what you offer
- Target the right audience
- Use a specific brand voice and tone to connect your brand with the community.
Including A Link
If you want to share a clickable link on your Instagram, you can easily do this on your bio. It works like magic! Few of the strategies which you should follow to include a link on your bio are:
- Some of the brands use this link to drive massive traffic on their homepage.
- There are some brands who their business profile to some campaign-specific landing pages for targeting more audience.
- You can also update your link on a daily or weekly basis to drive more traffic to all the latest posts.
Stay Active 24/7 On Instagram
You can never target an audience or can grab their attention until and unless you are not 24/7 active on your profile. Staying active as a participant is significant for your business growth! You are not just working as a profiled publisher. As a brand owner, you have to keep yourself connected with the audience all the time to answer their queries.
- Besides, make sure you follow other brands, people, or influencers.
- Engage yourself with your audience through the comment section.
- Update them about your latest or upcoming services.
- Publish great content and mention the names of some of your prospective customers.
Repost & Leverage Hashtags
As an Instagram profile user, all your attention and focus will be on Instagram, and you wish to target the users who are just on Instagram. But this does not mean that you should completely neglect the rest of the social media platforms.
You should report your Instagram content on Facebook as well. This will eventually help you to target the audience which is part of Facebook. According to a recent survey, more brands on Instagram have received massive engagement on their profiles by reposting their content on Facebook. This is amazing!
The second approach is to leverage the hashtags! With the help of hashtags, you can uniformly categorize your entire content on various social media platforms. More audience is getting attracted to your profile because they are interested in buying your niche. This will eventually help you to get more engagement on your business profile.
Create Exclusive Video Content
There is nothing wrong with posting content based on images and written posts. But you should not be restricting yourself to stay inside one circle. Keep on exploring new tricks and learn new ways to give your content a stimulating effect. And from our side, we suggest you include video content as much as you can.
By displaying faces or video work in your content, a visitor will feel how hardworking and passionate you are towards your brand growth. Visitors will start trusting your brand, and they would love to explore it even more. It has been researched that video content gets more engagement than image or written content.
Start Regramming
If you want to build connections, then the best approach would be to share other people’s content. This step needs to be followed when you have newly stepped into the world of Instagram for your business promotion. All you should aim for is to build a strong audience in the initial stages. Your primary focus should be to perform high engagement with more shares.
This whole approach is also known as “Regramming”. With the help of regramming, you can get tremendous momentum to build a powerful brand. As a brand owner, you have to keep yourself connected with the audience all the time to answer their queries.
Instagram will allow you to share other person content either through a comment or through the like button. But you can look for some third-party apps as well with which you can regram quite easily.
Capitalizing on Instagram Ads
One of the significant reasons which might stop small businesses from investing in social media advertising is the cost. If you do not have a sufficient budget, it becomes apparent that you cannot spend high on advertising.
But Instagram gives you an opportunity in the form of Instagram Ads. This is such an affordable opportunity for small businesses. You can efficiently perform the whole process of Instagram Ads if you already have a Facebook advertising account. For the Instagram Ads, you should create some custom images to add to your content. You can eventually reuse those same images for your Facebook reposting as well.
Try to Collaborate
If you want to get a massive surge of followers on your profile, the best way would be to get a shout-out or mention any individual in your post who already has vast follower growth. By exploring Instagram, you will find various popular accounts which the vast corporations do not own. The lifestyle entrepreneurs or regular people either own them.
You can connect yourself with a popular account or can collaborate with them to grow your profile followers. There are high chances that getting a shout-out from a popular profile account will grab more audience towards you.
There are various ways with which you can mention yourself by an established account. This includes:
- Pay for the sponsored post, which will cost around $20-$100+ per post.
- Establish a partnership or relationship with that popular account.
The second method is the ideal one, but starting with the first option will show your professionalism to the other person. By looking at your hard work and passion, they will possibly get back to you to collaborate once again.
Engage Your Profile with Competitor’s Followers
The last most important tip is to engage your profile with the competitor’s followers. More audience is getting attracted to your profile because they are interested in buying your niche or product. Or it might be possible that they are looking forward to reading your content even more.
If any user is following you and your competitor together, then it means that they are taking an interest in your industry. As a brand owner, you have to keep yourself connected with the audience all the time to answer their queries. This makes it easy for you to win their satisfaction level by providing them something which they are looking for.
One most straightforward approach is to list all those competitors who are highly active on Instagram. Track them and keep an eye on their content. See how they deliver their content for the audience and what makes their content unique from others. Don’t try to copy-paste their content because this will put your account at risk of getting ban or penalized. Be careful!
Get x10 More Leads with Marketalist’s Target Oriented Instagram Strategy
These have been a few of the significant and exciting ways to learn how to boost business on Instagram. There are no hard and fast rules you need to imply for the successful growth of your business on Instagram. All you need to do is to stay active and give your audience fresh and creative content all the time. This is one of the real secrets to boost your business on Instagram. But if you want to truly push your business on social media then you need to approach Marketalist and get some hands-on experience and marketing strategies that work best for business promotion.