Apple SoHo in New York City
Apple SoHo is located at 103 Prince St in New York, NY 10012. It is part of the Apple store and offers a selection of Mac products. It also offers a Today at Apple program and support at the Genius Bar. In addition, it offers 46 movie-style folding chairs. The store is a great place to find the latest in technology.
Genius Bar:
The Genius Bar at Apple Soho is a place for Apple enthusiasts to seek help with a variety of devices. Employees at the Apple retail outlet use iPads to perform repairs and check in machines. They also use floating notebooks for troubleshooting iPhones and iPods. While working on a customer’s device, employees may watch videos on loops on their iPads. They may also chat with customers while they wait.
If you have a technical problem with your iPhone, you may want to take it to an Apple Authorized Service Provider or mail it in for repair. Other options for support include online chat and email. You can also set up an appointment at the Genius Bar to show the employee the problem in person.
Forum:
The Soho Forum is an interactive space for Apple employees and customers alike. The Forum, or the main gathering area, hosts Today at Apple programming and features a Video Wall, Forum Seating, and a hearing loop system. Some of the Forums are bordered by trees or green walls, while others are built into atriums.
The Forum is a new design for the Apple SoHo campus. It honors the Theater area while modernizing the space in keeping with Apple’s latest philosophy. Located on the signature glass stairs at Apple SoHo, the Forum is the latest addition to the campus. It was redesigned in September and completed in time for the Apple Shopping Event.
Video wall:
The Apple store’s video wall has influenced the design of many other stores and the way consumers experience their products. This technology is a great example of how retail design can incorporate digital content to enhance the customer experience. The video wall is used to increase floor space and invoke a sense of modernism and exploration.
Designed by Apple’s in-house design team, the video wall is a feature that makes every Apple store stand out from others. It can be a central focal point to showcase products, host Today at Apple sessions, feature artwork, or play product marketing videos. It is made up of several LED display units and varies in size from store to store. Some video walls are freestanding, while others are built into a structural wall.
Apple’s new flagship store in SoHo features a large video wall and Forum. The two elements are meant to honor the heritage of the original flagship store, while giving it a fresh look. The former Theater area is being redesigned to include a video wall that will be used to showcase artists during Today at Apple sessions.
Branding:
Apple’s new branding strategy involves more than just a physical store. The stores are also social hubs, where you can engage in community activities while purchasing products. This is the result of Apple CEO Jony Ive’s new design philosophy. While it may seem like a small change, it gives customers the feeling that they are interacting with a company or brand rather than a traditional retail store.