Choosing a SaaS Web Design Agency
Nowadays, a website is a must-have for any brand or business. A website builds authority and makes your brand more trustworthy on the internet. Professional websites will always stand out and help your brand grow faster.
As a brand, you can hire a professional web design agency to help build a website for your business. The web design agency will consider everything from researching UI/UX to coding and hosting the site.
You need to consider a few features when looking for a SaaS web design agency.
Your Budget
Before you start looking for web design agencies, it is essential to create a budget so you can have an idea of what you can afford. Pricing for web design and development can vary significantly based on several factors.
For example, the technology used, number of pages, and content for the website will affect how much the agency will charge you. You can ask for a quote from the agency to find out how much you will need for your site.
However, avoid falling into the trap that high fees will translate to a good website. Take your time and get quotes from various SaaS web design agencies before deciding.
Website Requirements
What features do you want to have on your website? List some of the key features you would like to have on your website. This will help you have a clear picture of what your website will look like and its role in helping your brand.
For example, a website for a SaaS product should have an FAQ section, a call-to-action button, and a contact section. You can also get inspiration from competitors’ websites and benchmark their sites to see their available features.
A good web design agency will help incorporate the features while also adding extras that will be necessary.
Read Reviews
Most web design agencies have a portfolio of some of their best works. Take your time and look at their portfolio to get an idea of what you will be getting. Also, check out the reviews from past clients.
Remember, web design also includes after-sale support. Working with a good agency means you will get help even after the website is delivered and launched. Contact some clients and ask about the agency and their experience during the development and design phases.
Also, visit their social media pages for more information. Google reviews are also an excellent place to find unbiased takes from previous clients and star ratings.
Do They Have an In-House Marketing and SEO Team?
A good website should help your brand generate leads. Here is where SEO and marketing come in handy. Before you engage a SaaS website design agency, check if they have an in-house marketing team.
The marketing and SEO team will ensure that the content on your website is optimized for the best results. The team will also help you create content that is engaging and relevant. Looking back, you will save more cash than if you hire another agency to optimize your website and create content.
If you are looking for a full-fledged SaaS web design agency, consider working with the Rocket SaaS team. The team includes professionals including web developers, UI/UX experts, and marketers.
Contact the Agency
It is time to contact some of the agencies you would want to work with. You can do so by either scheduling a meeting or calling their customer support team. The main agenda of these calls should be to ask questions about how you will work together.
Most agencies will share their process from design to website deployment. While they’re at it, they will ask questions about what you want to achieve with your website. This is why you must have a list of features you want on your site.
This session will also give you a clue of what type of customer service to expect when working with the agency. Avoid agencies that take you around in a circle with vague answers and poor customer service.
After-Sale Services
After deployment, you need to keep your website updated. This will be in the form of adding new and relevant content that will help drive traffic. In such instances, you will need technical support to help you manage your website.
Most SaaS web agencies offer after-sale support services, offering offsite or on-site support to your IT and marketing team. This may also include training relevant parties on updating and maintaining the site.
This is also important if your website crashes and you need quick support to get it back up. Any downtime will negatively affect you if you rely on the site for revenue.
Years of Experience
Many years in the field translate to a vast clientele and plenty of experience. We recommend going for an agency that has many years of experience. However, experienced firms may charge top dollar for their services.
If you are working with a tight budget, we recommend going to a new agency with fewer years in the industry. However, make sure you do an intense background check and ask for some of their past works to avoid future disappointment.
A more experienced agency in your niche will translate to better results and higher ROI.
Bottom Line
Building a website will work wonders for your brand, especially if you are trying to penetrate the online market. Websites are symbols of authority on the internet, and people will trust your brand more if you have one.
A good website will help generate leads that you can nurture and convert to customers. Investing in a good and professional SaaS web design agency is critical. Your website needs to be optimized, have relevant content, and be mobile-friendly (these are the bare minimums). Check what other brands in your niche are doing and implement while adding extra features.
The tips shared in this guide will help you find the best web design agency for your SaaS product. Developing websites can be expensive, so we welcome the idea of working with freelance web developers. They are cheaper and will deliver high-quality websites on a budget.