Design Tips For Standard Business Cards To Wow Your Contacts & Leave Lasting Impression
Business cards have become an essential factor for businesses, brands, and companies but many owners fail to make use of it. If you too have perceived these cards as a simple rectangular paper to exchange contact information, it’s time to change.
It doesn’t matter if you are an owner of a renowned firm, founder of a new business setup, or working as a freelancer. As printing standard business cards can promote your brand by conveying right information to those who are looking for it.
I have noticed that most company owners invest in designing business cards to acquire more customers or widen their reach. However, the majority of them are still confused about what to print on business cards.
If you are one of them, this post will cover important tips for transforming brand value using standard business card template.
How to Create a Standard Business Card for your Business in Simple Steps?
Based on the geographic location and standard of your country, the features and dimensions in standard business cards can vary. Here, I will discuss some basic steps you can follow while designing card for your business.
1. Pick Card Shape
To grab your client’s attention towards your business card, shape selection is very essential. Many owners often decide to stick to the rectangular as per traditional style there are still various other shapes to explore. So, based on the message or image you can to print on the card, choose its shape.
However, if you want to print business cards in bulk, hiring a professional printing agency can save both time and cost. While choosing the shape of your card, make sure that it can fit inside pocket or wallet easily as well.
2. Select Size & Bleed Area
As the choice of size varies as per the country or printing standards set there, you need to consider accordingly. For those selecting North American Standard specifically, the size of your business card will be 2 x 3.5 in. or 50.8 x 88.9 mm.
After selecting the size, there are a few more parameters to consider while designing the card. They are:
Safety line– you must not include any essential text, image, or graphics outside this line
Trim line– it indicates the target line along which the cards will be placed for cutting down
Bleed area– means removing whatever elements remains outside this particular area
3. Provide Graphics and Logo
The next step to create a standard business card is to include proper logo and graphics suitable for your business. Remember, these elements are vital for expressing the voice or goals of the brand.
I have seen some business cards where one of its sides was dedicated for printing the logo alone. There are owners who find this way of placing company logos as a strategy to add value to their brands.
However, you can always come up with your unique ideas for logo and graphics placement that will serve its purpose well.
4. Decide Text to Print on Card
Whatever you print on your cards as a text must be done while keeping your customers or clients in mind. I am providing a list of options that business cards usually has:
- Name of person or correspondent
- Brand or company name
- Designation, title, or post held
- Contact number
- Official email address
- Company website
- Address
- Social media links
Apart from these, I have also observed business cards with slogans and QR codes for quick reference.
Hence, you can choose from multiple options and features to develop unique standard business cards for your company. However, to save time and put a professional touch in your cards, you can go through the services offered by K12Print.