Shoppable Images Guide: How They Can Increase Brand Sales & Revenue?
Shopping trends are emerging day by day! Conventional methods of shopping and marketing are no longer used by neither the consumers nor the marketers.
There is tough competition out there, and if you do not follow updated marketing strategies, it becomes a bit difficult to promote your brand. Today, marketers follow different digital marketing strategies to promote their brand and maximize the audience’s reach.
Social media platforms have always been the preferred choice of the users. People want to know more about the product in the form of images, not in written content.
If you are running an E-Commerce website, then it is high time that you replace written content with shoppable images or shoppable photos. Sharing shoppable images, shoppable posts, or shoppable stories on different social media platforms will help you increase brand sales and revenue.
What Are Shoppable Images?
Images, pictures, photos! Who does not love to see pictures or get clicked? Of course everyone does, that’s why images play an important role in shopping even!
Today the audience is obsessed with visual content, and users want to know that up to what extent the product fits-in into their lifestyle. Well, what could be a better place to showcase your shoppable content than social media platforms.
Shoppable images are those enticing images that advertise the product, with its description, pricing, and an easy checkout option. The absolute background theme with the perfect product image will strike the user’s mind to purchase the product.
Benefits of Using Shoppable Images
Shoppable images can easily convince a user to buy a product. If you add easy to add to cart and checkout options, it becomes an obvious conversion for your brand, resulting in a higher return on investments.
Giant brands are businesses, use shoppable images to promote their brand, increase their conversion rate, and maximize user engagement.
Adding shoppable images, posts, or stories on your social media channels, is a proven beneficial method for promoting your brand and its products. The benefits include:
- Spin UGC to Imaged Product: Brand advertising their product is a way old fashioned technique, these days visitors believe on the past user recommendations.
When you infuse UGC and the product specifics, you grab the user’s attention and the opportunity to drive a sale.
UGC empowers the specifics and the quality of the product, which persuades the user to purchase.
- Handy Shopping Experience: What could be better than buying your favorite wine color dress while using Instagram? Yes, the shoppable images enable the user to decide and purchase directly from the image, without even leaving the social media platform.
This contoured shopping mode would not allow users to think whether they really need the product or are just attracted to it. It will result in an increased conversion rate.
- Reduce Bounce Rate & Boost Revenue: When you allow your user to purchase without distraction, the user purchases the product without any second thought. Thus, shoppable images make it easy to reduce the user cart abandonment rate and grow revenue for your brand.
Reducing bounce rate and cart abandonment will lead to better conversions, more sales, satisfied customers, and a delightful shopping experience for the customers.
- Enhanced User Engagement: Expansion and the increased revenue of the brand result from exquisite user engagement. When you add user-generated shoppable images with shoppable tags in your stories, post, or on your social media page, you facilitate users to get in touch with your brand directly.
Real-time interaction with the customers will help you understand your audience and expectations and help you build relationships with the customers.
- Strengthens your Brand: When you blend shoppable tags, product specifics, price of the product, and an easy to purchase option with UGC, it builds the trust of the visitor towards the brand—resulting in more trustworthiness towards the brand, purchases, & recommendations to friends or family. In such a way, you will connect with more visitors, and it will strengthen your brand.
How to Create Shoppable Images?
Here are 2 of the best solutions to create and leverage Shoppable images for your brand to boost sales and growth.
- Shoppable Gallery on Instagram: Shoppable Instagram images just do not grab the user’s attention and interest, rather they will convince the user to make the purchase and result in a higher conversion rate.
You need to convert your brand Instagram page into a business profile; there is an in-built feature of Instagram shoppable images for Instagram Business Accounts.
Brands and businesses have been using this Instagram feature to add images of the product with product specifics, price, add to cart, & checkout links.
The shoppable Instagram feature is immensely popular among global brands like Puma, Daniel Wellington, H&M, etc. as it easily turns images into shoppable images.
- Shoppable Image Gallery With Social Commerce Platform: Social commerce platform is a tool that helps you curate branded or user-generated images from social media platforms into a feed.
Then it allows you to tag products to the images in the feed and make it shoppable. Once done, you can publish these shoppable images on your website homepage, category pages, product page, etc.
You can even publish these shoppable images in email campaigns, social ads, in-store displays and more.
Build trust, transform your visitors into customers, and increase the revenue of your business or brand. Platform like Curalate, Pixlee, Taggbox Commerce are some of the best social commerce platforms that can help you turn you visual content into Shoppable images
Conclusion
Today we are living in a world where technology meets the needs of every person. Digitalization has accustomed brands an opportunity to improvise their conversion rate and boost revenue. Shoppable images are one of the most advanced strategies to follow, and users preferred the method of purchasing.
Newbies must have learned the method of creating shoppable images, shoppable galleries for your Instagram or website, and of course, the revenue-boosting & other benefits. Create the first Shoppable Gallery for your brand or business and explore the results.