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Digital marketing and communication requires your article, website, product or service to be displayed prominently whenever a user searches for specific keywords. One way to grab the attention of visitors is to run a pay-per-click (or PPC) ad campaign where you only pay when a …
Running PPC campaigns must be challenging. But more challenging is to make it successful and get rank-driven results for your business. From creating ad copies to choosing the right advertising platforms and monitoring them, the PPC process is indeed a lengthy one. But it becomes …
Negative keywords are often overlooked as it is assumed that they drive negative results for a business. But this is completely a false assumption. Negative keywords are even responsible for building website traffic and soaring business sales. Surprised? Unfortunately, it’s true stuff that you …