Top 7 Digital Marketing Trends for 2021
In today’s digital world, businesses heavily rely on digital marketing to prosper and beat the competition. Digital marketing keeps evolving and every year new trends are set to target customers and improve user experience. But what exactly is digital marketing?
Digital marketing refers to promoting and advertising brands on the internet. With the advancement in technology, almost everyone has access to the internet and that’s why digital marketing has become more popular as a large number of people can be targeted on the internet.
Businesses need to keep up with the latest trends to stay relevant in the ever-competitive world of digital marketing. Therefore, online companies should improve their web ranking with business-focused SEO services.
So let’s find out the seven digital marketing trends that you can’t ignore in 2021:
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Live Streaming
The COVID-19 pandemic cancelled all in-person events and concerts and restricted people to their homes. This started a new trend of live streaming on social media platforms and millions of users watched these live streams of their favorite influencers, bands, entrepreneurs, and business people.
Live streams are a good way to develop trust and let viewers experience in the moment connection with their favorite brands. Live streams are highly engaging and it doesn’t seem to go anywhere in 2021. So if you’re not a pro at it then we recommend you hire social media marketing services to advertise your brand.
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Artificial Intelligence
Artificial intelligence will integrate with digital marketing to analyze search patterns and buying behaviors. Digital marketing relies on AI for gathering information from different Ecommerce platforms and blogs to help businesses understand how customers usually discover their products or services. It’s executed in areas such as
- Production of content
- Email personalization
- Ecommerce transactions
- Product recommendations
- Fundamental communication
AI is an incredible tool for storing information and enhancing the customer experience with time. AI will play a more vital role in 2021 and the rest of the decade.
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Featured Snippets and no-click searches
SEO has always been focused on attaining the top spot of search engine results page but now in 2021 it has changed and marketers are focusing on getting more visibility in ‘position zero.’
Position zero refers to Google’s ‘featured snippet’, and marketers are prioritizing it in 2021.
The featured snippet doesn’t work like other search results entries. It’s enclosed in a small box and placed at the top. Above all, it provides additional, relevant information to answer a user’s question without them having to click on it and that’s why it’s also called ‘no-click search.’ You can optimize a featured snippet by hiring SEO services.
The best thing about featured snippets is that they are often read aloud with Google Assistant voice searches.
Just know a few things before you target a featured snippet. The featured snippets mostly do well with long-tail keywords phrases such as (How to write a blog). They are in different forms, definitions to step by step lists to videos and more, so make sure your content goes with the format.
Last but not least, do read your answer and see whether it answers the keyword question or not.
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Interactive Content
Creating interactive content has been a trend for a while now and it continues to stay in 2021 as it just started getting recognized and beneficial to increase conversions.
Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do wonders for your brand. Such content enhances user experience by keeping them engaged.
Not only this but interactive content is also merging with personalization; by letting users talk about their opinions and connect with the brand. Moreover, it also gathers user preferences regarding product, service or other site improvements. Social media marketing services experts can assist you in creating interactive content.
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Inclusivity
2021 is the beginning of a new decade and today we live in a world where younger audiences are well informed and educated. They expect the digital world to bring a positive change by creating optimistic content that depicts equality and peace. For this reason, in 2021 you’ll see digital brands adding media and topics that revolve around different races, sexualities, religions as well as offering equal treatment to people with physical, mental and learning disabilities. So make your content exclusive by consulting social media marketing services providers.
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Social Media Customer Retention
Customer retention is one of the main concerns of marketers and in 2021 we expect digital strategies to focus more on customer retention than acquiring new customers as loyal customers add more to the revenue than new customers. In 2021, an increase in social media marketing services will occur to assist businesses in creating a content plan and regulating social media posts to retain current customers and attract new ones.
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Customer Segmentation
Another trend that you must be familiar with but it’s going to gain more popularity in 2021.
The idea is to reject the old way of creating a few large campaigns to capture a general audience and start making a large number of small campaigns targeting particular segments.
Customer segmentation is also helpful in personalization and customer engagement.
So now you’re familiar with all the current trends and it’s time to use them to stay on top in the digital marketing world. Moreover, you can also rely on SEO services for better optimization of your website and content.