We Are The Original, Valvoline
With the introduction of its Original Motor Oil brand, Valvoline, a major global provider of premium branded lubricants & automotive services, proudly announced that it was the first motor oil brand to be trademarked in the United States.
The brand’s most recognizable emblem from the 1960s and 1970s. A pinnacle of American automobile culture, updated for use in the U.S. campaign. Through social media, digital commercials connected to TV. And a campaign website. The new look & campaign were unveiled today.
During today’s suspended GEICO 500 at Talladega Superspeedway. Valvoline’s Original Motor Oil brand will also act as No. 88 Alex Bowman’s primary paint scheme. Emphasizing Bowman’s individual and pit crew fire suits as well as the pit box itself.
According to Heidi Matheys, chief marketing officer at Valvoline. The goal of this campaign is to acknowledge Valvoline’s status as an American original. In addition to being the country’s first recognized motor oil brand. They also are an American-owned & -operated business. That made a vital contribution to the development of the nation’s love of automobiles. Racing, and the American road.
How They Started
When Dr. John Ellis discovered the lubricating qualities of distilled crude oil. He created the first petroleum-based lubricant and formed Valvoline. Following the official trademarking of Valvoline oil in 1873. The company soon started using the iconic curving word symbol. That now prominently shown in the Original Motor Oil advertising campaign.
The campaign also recognizes the company’s ongoing innovation throughout its lengthy history. Valvoline oil change coupon has constantly demonstrated its dedication to innovating. Or reinventing motor oil to developing automotive technology. As well as consumers by touting the world’s first high mileage, first synthetic mix. And first racing motor oils.
We have pioneered many of the motor oil industry’s advancements, and we have introduced the innovation to more than 140 nations worldwide. Matheys continued, “We’re always looking for ways to improve things.” Because of this, Valvoline has enjoyed over 150 years of trust.
Branded content will also include in the integrated campaign and distributed by other partners. The message of the campaign will furthered online by DIY, racing, and lifestyle influencers, besides T.J. Hunt, Dustin Williams, David Patterson, Ricky Boada, Kyle Lindsey, Speed Academy, Rob Dahm, Chris Forsberg, and Ray Evernham, among others.
Regarding Valvoline
With sales in more than 140 countries, Valvoline Inc. (NYSE: VVV) is a top global marketer and provider of premium branded lubricants & automotive services. The company founded in 1866, and throughout the course of its more than 150-year history, strong brand recognition has built up across a variety of product or service channels.
According to volume, Valvoline is the third-best-selling brand of small car motor oil in the DIY market. It runs and franchisees about 1,400 quick-lube facilities and ranks second in terms of the number of stores operating under the Valvoline Rapid Oil ChangeSM brand in the United States and third in terms of the number of stores operating under the Greater Canadian Oil Change brand in Canada. Additionally, it sells Valvoline lubricants and car care products, such as the Valvoline High Mileage using MaxLife technology motor oil for engines with more than 75,000 miles on them, the Valvoline Extreme Full Synthetic motor oil, and the Valvoline Blue heavy-duty motor oil.