What Are The Benefits of Video SEO for eCommerce Websites?

Video SEO is a technique that performs on-page and in-video optimization to meet visitor search intent and increase your chances of ranking well in YouTube searches and Google SERPs. Video SEO is more important than ever, and several companies are investing in different strategies to retrieve benefits for e-commerce websites.

Why Is Video SEO Important?

Video optimization is essential for success throughout the digital marketing process. Video SEO is all about optimizing your videos to make them easier to find in Google and other search engines. Having top-ranking videos on your website can attract more traffic and can have a direct impact on your ROI as it can also lead to more conversions. Video allows you to engage with your customers, and you can more efficiently display high rankings in search engines using Video SEO techniques. Let us look at some facts:

• There are currently over 800 million active Facebook users, with 2011 new users surpassing 200 million.
• 74% of consumers share branded videos on social media.
• 80% of businesses use Video SEO to increase engagement across social channels.
• 50% of small business owners say they found new customers through social media, especially Facebook and LinkedIn.
• According to 90% of marketers on social media, their marketing efforts have increased awareness of the company, and 75% said that traffic has increased.
• 71% of consumers are more likely to recommend the brand that they have used through social media.

Why Your E-commerce Business Needs Video SEO

Video SEO helps businesses to broaden their presence to a wider audience and help audiences to buy their products. Here are some reasons why you need to employ video SEO on your e-commerce websites:

Increase Conversions

Video SEO helps you to enhance your brand visibility in Google Search and brings your business new opportunities among your target audience for better product discovery.

Helps Develop Brand Personality

Product video presentations are extremely powerful in leveraging your brand’s voice. You must use an effective online video editor to create brand stories that build brand personality in the minds of potential consumers. This way videos can help you to increase your brand awareness and sales as well. This can also help you to decrease your website’s bounce rate. 

Increase Traffic on your Webpage

Video content is ubiquitous, and consumers are looking for short, concise, and to-the-point videos. So, you need to get your message across concisely and cleverly to increase your number of viewers.

Increased Brand Awareness

Using video SEO not only helps with search engine optimization but also increases your brand’s overall appeal, increasing your brand awareness and recognition.

Video SEO Improves Website SEO

Video SEO makes your content more visible and allows you to engage with more customers.

Optimized YouTube Channel

YouTube is the largest visual search engine, and it is the second largest search engine after Google. An optimized YouTube channel can complement the content of your e-commerce website and help provide a compelling experience for potential consumers.

Improved Search Results

Your webpage or landing page should be indexed well and must provide more visibility. Videos increase the number of time visitors spend on your e-commerce site. So, empowering your video marketing strategies with SEO will make your site rank higher in the SERPs.

Improved Google Ranking

Video SEO is a powerful tool. You can expose your brand to a wider audience by using visual content, allowing you to have more interactions on your website. This is considered when Google ranks you against your competitors.

Potential Link-Building Strategies

Another metric Google uses to rank websites is link building which you can incorporate by creating valuable and educational content. But to see your business in the top results of SERPs, you must align your link-building videos with SEO optimization.

Increased Time Visitors Spend on Site

A long click is considered when someone searches on Google, clicks on a result, and stays on the page for a while. Google’s business model is to give people exactly what they’re looking for and consider these long clicks for SERP rankings. If your website appears in search queries, you can make a big impact.

How Do I Get Started?

Follow These Simple Tips, and Your Video SEO Efforts Will Be More Successful

Get an edge over your competitors and improve SEO Dubai for videos on your e-commerce site by following these tips:

Relevant Use of Videos on E-Commerce Sites

Videos provide a highly engaging experience for shoppers on your e-commerce site and help users find relevant content on their Google search page. Below are some common ways to use videos on your e-commerce site:

• Product Pages
• Functional content
• Articles and Blog Posts
• Videos can include reviews that compare and rate the products you sell
• Behind-the-scenes stories about what makes your business special
• Live Streaming
• Consider a Q&A video or demonstration of your product

Create Educational and Promotional Content

You must create relevant content that can benefit the viewers. Also, make sure that when prospects ask questions about your business or products, you must give them the answers and react to their feedback which will help them make more informed purchasing decisions.

Do a Thorough Keyword Research

When you strictly search for keywords when building a website, video SEO reflects the same. Do extensive and exhaustive research to find something of value from all angles. Learn from other video channels, find such topics, products, etc., and do some professional research and add value to your site.

Conduct a Competitive Analysis

To stay ahead of our competitors, you must rigorously review your competitors’ content creation practices, finds loopholes, and ultimately uses them as anchors to stand out from our competitors.

Optimize Titles and Descriptions

Google’s algorithms can assess video content and identify key elements on the page that match a searcher’s query. Write in tags that use well-researched video titles and descriptions to help search engines and potential viewers visually complement your videos, adhere to all requirements, and use relevant keywords.

Be Consistent

Strive to deliver dedicated value and rank for SEO using related keywords that match your customer’s search intent.

Drive Testing Techniques

Video SEO helps brands get the most out of their videos through detailed engagement analytics. Once that’s in place, start running A/B tests to optimize your conversions. Also, this enables higher engagement and higher rankings. YouTube considers likes, comments, shares, and even video storage as part of its algorithm to determine if a source is trustworthy and useful. The more legitimate sources YouTube and Google see, the higher they rank in search results.

Be Mindful of the Technical Details

Uploading videos using the right technicalities will help you maintain SEO and rank higher on SERPs. You must do the following:

• Title tag information
• Use Keywords in description tags
• Check your Video length

Conclusion

Video marketing yields immediate results and makes your business stand out from the crowd. Create compelling videos that make people want more videos. Add videos from other channels and embed them on your website.

You can also consider paid campaigns to promote your video on multiple channels to increase viewing time and attract links to your video. Using Video SEO is a great way to get more traffic to your e-commerce site, but you must try other ways also to drive traffic to your website.