How to Find the Best Ad-Supported Content
Ad-supported content has become a very important trend in the Internet world, as it has been shown to improve the engagement and interest of users. There are many factors that have influenced this trend, including the increasing popularity of video games and movies, as well as the emergence of the AVOD model. As this trend continues to grow, it is important that you understand how to find the best content.
NBC’s Peacock platform
Peacock is a premium streaming service owned by NBCUniversal that offers a collection of movies, TV shows, and live sports. It has 28 million monthly subscribers.
Peacock offers a variety of original series and blockbuster films. The base plan is free, but if you want to pay for more, there are three subscription tiers. They include “Premium,” which costs $5 a month, and the Premium Plus tier, which costs $10 a month.
Peacock also has a variety of virtual channels that you can use to watch indie movies or true crime dramas. You can also create your own personalized channels that serve up content based on your preferences. These personalized channels will feature a trending feed and individual content choices.
Peacock’s original programming includes reboots of popular shows, including “Saved by the Bell,” which is starring Elizabeth Berkley and Mario Lopez. In addition, the company has announced several new series, such as “Five Bedrooms,” which follows five people who buy a house.
Peacock will also provide live coverage of the 2020 presidential election. Currently, it has access to all 47 seasons of Saturday Night Live. Also, it has all of the new episodes of “Dateline.”
Peacock’s base plan includes a selection of movies, television, and other programs. For a higher price, you can opt for a premium tier that provides access to full episodes of a number of NBC series. There are also a couple of additional benefits.
Peacock is available on a variety of devices, from Apple to Google, and even smart TVs. However, you will need to be an Xfinity internet or cable subscriber to access the service. NBC is reportedly testing a free version of the service but has not confirmed this.
Disney+
In March, Disney announced a new ad-supported plan for its streaming service. It’s a big move, especially for the connected TV industry. But it comes with its share of challenges.
Ad-supported streaming content is usually free or at a discounted rate. Hulu, for example, offers ad-supported programming for $8 a month. Meanwhile, Netflix is working on an ad-supported subscription plan. Regardless of which service you prefer, ad-supported streaming is likely to catch on.
The ad-supported tier on Disney+ will come with over 100 advertisers. These include the likes of Disney, Marvel, and National Geographic. This new content is aimed at wooing subscribers.
There are a few limitations when it comes to ad-supported content on Disney+. Users under 17 will not be able to see targeted ads. Also, the streaming service will not show ads for alcohol or political campaigns. However, it will offer a self-serve platform for advertisers.
Despite its limitations, Disney’s ad-supported content has the potential to be a worthy competitor. If the company keeps the same features and offerings, it may be well worth its price tag.
As for the ad-supported plan, Disney is aiming for four minutes of commercials per hour. Generally, these commercials will be mid-rolls. That’s in comparison to the two to three minutes of advertising per movie or episode that you’ll find on Netflix.
While the ad-supported tier is new, Disney has already signed deals with most of the major ad holding companies. They’re launching it in the United States and expect it to roll out worldwide in 2023.
As with many new offerings, the Disney+ ad-supported tier is a way for the company to make more money. However, the ad-supported tier will not be a money-saver.
NBC’s Mix
NBC is currently testing out their new ad-supported streaming service, Peacock. The platform has a free tier and a paid one. Among the content hawked is the new ad-supported Tonight Show with Jimmy Fallon. In addition, a new ad-supported news channel will be launched in partnership with Sky News. NBC is not the only network making the switch from broadcast to cable. As such, the company’s new streaming service offers a unique opportunity to view NBC content in a whole new light.
Aside from the obvious ad-supported offerings, Comcast is also teasing its subscribers with a host of other content spanning their portfolio. For example, the company will start delivering a 24-hour NBC station in select metro areas starting next month. Other channels include A&E, Syfy and Universal. Also, the ad-supported streaming service is home to some of the most popular cable network shows on the air. Lastly, the company has launched a brand new international news network in a deal with Sky. Considering that the cable television industry is expected to continue its slow decline, this is a major coup for Comcast.
Despite the hype, NBC’s Mix ad-supported content ain’t cheap. The free tier is a no-frills affair, with no recording options and limited viewing options. Thankfully, there is a way to make sure you’ll get the most out of the experience. Those who want to get the most for their buck can sign up for a subscription on a rolling monthly or annual basis. To make the process even more palatable, a variety of partners will participate.
Peacock by NBC
Peacock is NBCUniversal’s new streaming service. It will be available on Apple devices, Google platforms, Xbox consoles, and select smart TVs. There are two plans available: a free, ad-supported tier and a Premium Plus tier for $5 to $10 per month.
The free tier offers a limited selection of shows. The Premium Plus plan allows access to everything. Besides Peacock’s own content, users can choose to stream on-demand movies and television shows from Universal Studios and other parent companies.
The free tier includes 40,000 hours of ad-supported content. This includes live sports events, NBC news programming, and popular TV shows. You can also watch movies, including blockbuster hits and classic films.
The Premium tier will cost you $4.99 a month. It features full episodes, replays, and clips of matches. Users will also be able to search for specific titles and create custom lineups.
If you upgrade to the Premium Plus tier, you will be able to stream on-demand movies, original series, and ad-free. In addition, you will have access to all of NBC’s sister networks. These include USA Network, Oxygen, Syfy, A&E, History, and Bravo.
When it comes to live sports, Peacock will have NFL Sunday Night Football, as well as the US Open and other major sporting events. They will also offer live coverage of the Tokyo Paralympics and the Tokyo Olympics.
The company plans to add 2,000 hours of Premier League coverage in August 2020. It will also offer exclusive coverage of the Ryder Cup golf tournament and America’s best pairings.
During the first quarter, Peacock had 13 million paid subscriptions. But it has experienced slow subscriber growth. Some users prefer to pay the $4.99 monthly fee, rather than watching ads.
AVOD model is inclusive of everyone
If you’re in the business of delivering digital content, you’re likely to be familiar with advertising video on demand (AVOD). The AVOD model is a popular way to monetise your content. It’s similar to traditional TV, but instead of viewers viewing a broadcast, they view a video streamed to their desktop or mobile device.
While it’s not as profitable as traditional television, the AVOD model offers the benefit of an ad-free viewing experience. It also allows marketers to target specific audiences. For example, you can determine which demographics are most likely to respond to your ad campaign.
Advertisers are taking advantage of AVOD’s massive scale. They’re paying publishers for specific channels and time slots. Using a combination of local, national, and regional inventory, advertisers can target specific users based on their interests.
Among all AVOD platforms, YouTube is the most popular. As a result, many advertisers have turned to YouTube to determine the best way to advertise their products. However, the ad-based video-on-demand model has its limitations.
The AVOD market is expected to grow 144 percent from 2020 to 2026. This is because technological advancements are boosting the number of people accessing online content. In addition, AVOD provides a cost-effective way for traditional broadcasters to earn an additional revenue source.
While the AVOD model is a great way to generate revenues, it may prove difficult to retain subscribers. To this end, providers will need to revamp their marketing, sales, and technology strategies.
The ad-based video-on-demand is a useful way for smaller content creators to gain a consistent revenue stream. A subscription-based video-on-demand service such as Amazon Prime offers a wide range of movies and TV shows for rent or purchase.